I love the new spots from eBay by BBDO. Their "Whatever it is, you can find it on eBay" campaign introduced the idea that eBay isn't just for a pink Elvis bathrobe or whatever else is listed in that Weird Al song, but that message did little to elevate the brand above Amazon or Buy.com or other online megastores. But the tagline "It's better when you win it" gets right to the heart of the eBay experience: feeling like you got the best deal and outsmarted your competition to "win" your new prize.
Even though their promotional site and related giveaway isn't too impressive (where are the competitive games, the opportunity to bring "win it" to life more than just one sweepstakes?), I absolutely love these spots. There are a few more; search "Shop Victoriously" on YouTube for a full list.
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